Modern day printing method such as laser and ink-jet printing are known as digital printing.
In digital printing, an image is sent directly to the printer using digital files such as PDF’s, Illustrator and In Design.
This eliminates the need for a printing plate, which can save money and time. Digital printing offers fast turnaround times and printing-on demand.
Major advantages are, set up costs are lower for short runs, print only the amount you need, lower minimum quantities (as low as 1), variable data capability (names, addresses, codes, numbering), and improved technology has made digital quality acceptable for more uses.
Personalization allows you to tailor your message to your audience so you can personalize your messages.